A Full Guide to OTT Advertising in 2022 These days, almost everyone is streaming TV through OTT (or over-the-top). Services like Netflix, HBO Max and Disney+ are all examples of OTT channels, or internet-based video channels. This year, OTT advertising spend is expected to hit $2 billion in the US. So if you’re thinking of streaming your way to new profits, now is the perfect time. In this article, we’ll define what over-the-top marketing is and why it’s important in 2022. We